Innovation & Strategy
Innovation is the basis of substantial competitive advantages. But very often companies are confronted with the situation that new products do not fulfill the targeted expectations: They are either too late on the market, are too expensive or do not meet the requirements of the target group.
Well-planned and systematic procedure are the important pre-requisites for successful long-term attainment of goals. Working out a corporate vision and goal simplifies the orientation process and forms an important basis for action plans. To overcome these difficulties, it is important to create framework conditions for successful and continuous innovation. The three pillars of innovation management are:
- A clearly defined innovation strategy
- A systematic innovation process
- Targeted resource allocation for innovation project